Why Marques Almeida for Topshop is this season's most wanted collaboration

Marta Marques (left) and Paulo Almeida greet the audience after the Marques Almeida collection during London fashion week SS15 Photograph: Jack Taylor/AFP/Getty Images

The news that Marques Almeida has collaborated on a collection for Topshop might not have the name-in-lights hype of, say, Christopher Kane, but the in-the-know will have definitely have Thursday 9 October diarised. Marques Almeida is, you see, a label loved by fashion’s cool crowd – it has made ripped, frayed and oversized denim the unlikely trend of 2014, with skinny jeans no longer the stylish choice.

A Marques Almeida for Topshop vest

See the front row at its spring/summer show – a sea of bright young things in MA’s signature rips. Those wearing jeans without the requisite distress would have been quite out of place. It’s a look that the duo behind the label – Portuguese couple MartaMarques and Paulo Almeida, two of the nicest people in fashion – have put into the Topshop collection, with prices starting at £30. There’s a straight denim shift dress with the MA logo across the chest, an oversized denim parka and – clearly the piece set to sell out at £70 – jeans with rips on the upper thighs. That’s bound to appeal to those bored of showing their knees through their denim (Kanye West, we mean you).

Marques Almeida parka for Topshop. Photograph: Topshop

Marques Almeida is an example of a slow-burn success in London fashion – not the stratospheric rise of say, Jonathan Anderson, but quietly building a loyal following of twentysomethings similarly obsessed with 90s fashion. After graduating from Central Saint Martins, the duo started in 2011 with a small collection of – you guessed it – denim, shown as part of Fashion East.

It sold into Opening Ceremony stores and, with attainable price points in designer fashion terms (nothing over £500), it has positioned itself into a niche that takes a zeitgeist-y reference but makes it modern. Add the likes of Rita Ora and Rihanna wearing their clothes (very recognisable, thanks to those rips) and its fate as a favoured label of the in-crowd was sealed.

There are plenty of collaborations to get excited about over the next couple of months (Alexander Wang for H&M, Mary Katrantzou for Adidas) but in certain circles it has long been decided that Marques Almeida for Topshop is the big one.

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10 Easy way to make money from internet in 2023

The internet has developed into an excellent source of income for millions of people all over the globe in today's digital world. Making money online is now easier than ever thanks to the development of the internet. However, not all internet money-making strategies are simple or successful. In this article, we'll examine the best 10 simple online businesses that follow SEO guidelines.

Affiliate Marketing: Affiliate Marketing: Earning money online through affiliate marketing is common. Affiliate marketing pays you a commission for each transaction made using your special affiliate link while you promote another person's product. You must promote high-quality goods to the appropriate audience, select the proper niche, and succeed in affiliate marketing.

Online polls: Online polls are yet another simple method for making money online. Many businesses offer rewards for survey participation and customer input on their goods and services. You must register with a reliable survey site, complete your profile, and start completing surveys in order to make money from online surveys. You can make more money by completing more questionnaires. Freelance Writing: Writing for websites and blogs as a freelancer is a lucrative option if you have an excellent knowledge of the English language. On multiple platforms, including Upwork, Fiverr, and Freelancer, you can discover freelance writing jobs.

Online tutoring:

Online tutoring is a way for people who are knowledgeable in something specific to earn money. Online teaching positions can be found on a number of websites, including Tutor.com, Chegg, and Skooli.

Selling Products Online:

Online product sales are possible through the creation of an online shop or the use of online marketplaces like Amazon, Etsy, and eBay. You must pick the correct niche, find high-quality products, and market them skillfully if you want to be successful selling products online.

Virtual Assistance:

Virtual assistance entails assisting company owners with administrative tasks like appointment scheduling, email management, and social media management. Jobs for virtual assistants are available on a number of sites, including Zirtual, Fancy Hands, and Upwork.

Dropshipping: Dropshipping is a business strategy where products are sold without being held in stock. You collaborate with a supplier who executes orders on your behalf. By setting up an online store, finding products, and promoting them to the appropriate market, you can launch a dropshipping business. Online coaching: If you are a specialist in a particular activity, you can earn money by providing this service to others. In a variety of markets, including fitness, business, and personal growth, you can provide coaching services.

Social Media Management:

Managing social media accounts for both companies and individuals is known as social media management. You must produce and curate content, reply to comments, and interact with the community as a social media manager. Jobs in social media administration are available on a variety of websites, including Hootsuite, Buffer, and Upwork.

Online gigs:

Online gigs: Online gigs entail providing quick services or small duties to customers online. On a variety of websites, including Fiverr, TaskRabbit, and Gigwalk, you can discover online gigs. Online jobs can range from website testing to voice-over work to data input.

Fashion's billionaires club: the richest people you've never heard of

Do Won Chang and wife Jin Sook (centre and right)

Fast fashion is the way most of us buy into a trend – millions of us, in fact. The proceeds all end up in someone’s pocket, of course, but the actual humans behind the brands tend to stay out of the limelight – busy counting their profit, perhaps. Forbes, however, has released the latest American Billionaires List (dollars not pounds but still), and it numbers a fair few faces from fashion. Here are the fashion billionaires you’ve never heard of, behind the high-street brands you most certainly have.

Do Won and Jin Sook Chang

Relatively new to the UK high street, the Elle Woods pink of the Forever 21 bag is becoming a familiar sight. The chain is owned by a husband-and-wife team, Korean-Americans Do Won and Jin Sook Chang, with daughters Esther and Linder in the business too. Together they earned £3.21bn this year – not bad considering that dresses in their shops go for under £15 a pop. That’s a lot of pops.

Leslie Wexner with his wife Abigail. Photograph: Jay LaPrete/AP

Leslie Wexner

The owner of Victoria’s Secret could play the granddad in the Werther’s Original advert – that’s how wholesome he appears. His looks contrast somewhat against a brand that makes its money from images of young women in underwear, but the 77-year-old clearly knows sex sells. He bought Victoria’s Secret for $1m (£62,000) in 1982 and he’s now worth £3.9bn.

Doris and Don Fisher in front of the first Gap store in San Francisco, 1969. Photograph: San Francisco Chronicle/Corbis

Doris Fisher

The matriarch of Gap, Fisher is also an art buff – with an extensive collection of works by 60s American greats such as Andy Warhol, Roy Lichenstein and Chuck Close. Her art haul is almost as valuable as her work with Gap, and will be available for all to see when a wing of the San Francisco Museum of Art opens in 2016. She is worth nearly £2bn, while her three sons combined are worth £4.46bn.

Richard A Hayne, founder and chairman of Urban Outfitters jokes with employees in a store in Philadelphia in 2006. Photograph: George Widman/Associated Press

Richard Hayne

In his spare time, Hayne makes cheese in the Doe Run Dairy Farm in Pennsylvania. As the CEO of Urban Outfitters, however, he’s more often found dealing with production of slogan T-shirts than curds. The youth-focused high-street chain, in the UK since the late 90s, does swift business selling hipster-lite clothing and paraphenalia. Hayne earned £0.95bn – or $1.54bn – last year.

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